Good Web Design Can Add a Personal Touch to Your Small Business Website

People who do web development and web design can certainly be considered the craftsman of websites, particularly when it comes to boosting the recognition of small business websites. Creation of the proper presentation of the business goals is necessary to draw customers and create new business. Essential web design best practices include development of an interesting opening page that draws potential customers and at the same time gives enough information regarding the business to make those customers want to move on to the next page and then the next, until they are immersed in that businesses site and happily spend their money and time at that effective site.

Good web design and web development have other crucial implications apart from the aesthetics and ease of use. Building an attractive and efficient website for a business is only part of the package however, as the site must be optimized for the major search engines in order for customers to find the site. Being able to instantly find that small business on the enormous World Wide Web is a challenge that many sites cannot master, so they end up struggling along with little recognition. If the customers can’t find your business, then you both lose.

Specializing in niche developing of websites puts emphasis on localized or perhaps state specific businesses and spotlights them for clientele who are interested in what your business site has to offer. Beyond drawing a customer base the elements of a successful website include an attractive, useful, interactive site that aids the potential customer in finding exactly what they are searching for quickly and accurately.

The web design of a well made site would typically include:

  • Content: information and substance of a site must be relevant to that specific site, targeting the public and directing them to points of interest offered by the site.
  • User friendly: It goes without saying that the site must be easily navigable while reliable as well as simple to find the info wanted.
  • Appearance: Appealing, professional, and attractive without appearing overly flashy draws customers to a professional site.
  • Visibility: The site must, first and foremost, be visible and easily found by the major search engines and other forms of advertising media.

Use of Java, Flash, and various forms of multimedia are becoming part of most web browsers and the aim is to make sites more available without the need to add on additional plug-ins before enjoying the site. Whether customers want the latest in web design with all the bells and whistles for a dynamic website or they are content with static pages with little content change and a simpler layout, effective web development is integral to a successful business venture on the internet.

Web Site ROI & Project Delivery

Generating a return on investment (ROI) from your web site should be an easy affair. Gone are the days of a brochure based web site whereby the information published to the site becomes out of date over night.

To successfully achieve a ROI from your web site the planning phase of the project needs to meet the ongoing business requirements, increased sales targets and offline marketing requirements of your business. Being able to generate reports based on criteria that are identified as being important to the success of your business and web site will begin to demonstrate that the 24 hour online shop front is returning significant value.

Key reporting variables that is often used includes number of page visits, time of visits to the web site (after hours is a good online indicator), subscribers to your eNewsletter, sales leads, online sales (eCommerce), employment requests, number of changes to your web sites per month and so on. By combining these factors plus many more a business can begin to demonstrate web site ROI.

Gone also are the days where a web developer needs to be paid just to perform updates to the web site. By managing your web site instead of paying a web developer a business will increase the effectiveness of the site as well as reduce ongoing costs of running a web site. Web site publishing tools are prolific today however many fail to meet the ongoing business requirements of an organisation. Just being able to edit some areas of your web site will not generate a return on investment alone.

By following a well constructed plan, choosing a company that will aid you in understanding how to leverage the web and being diligent about the tools you purchase to manage your web site will generate a significant returns from your investment.

So many web development businesses find it acceptable to deliver a project over a series of months if at all! When choosing your web developer ensure references are checked and ask the referees the tough questions that may include; how long have other projects take? Did the web site meet your expectations? and finally; Are we purchasing a supported product or freeware or custom solution?

Most web developers cannot demonstrate successful project delivery cycles within 1 month of accepting a deposit; even fewer have a product strategy and virtually no local vendors support products with regular upgrades and feature enhancements. We hear the same stories over and over again.

Once choosing a vendor and deciding to create your interactive web site the next phase of the project is the planning and delivery cycle. This phase will determine the success of the project with communication with your vendor, emarketing best practice and leveraging search engine crawlers.

All business managers that are involved in the interactive web site project have a series of tasks that are essential to the success of a project. By planning the structure of the web page(s) including functional requirements drawn in, creating sitemaps and of course developing content maps that meet best practice sets clear expectations and guidelines. Web designers and developers will then be able to deliver to a set of instructions that will reduce delivery time, reduce the occurrence of unexpected issues and increase the effectiveness of the web site.

The planning phase also will determine search engine marketing results and emarketing effectiveness. Expert advice should be sought to maximise results.

Revisiting the Benefits of PHP and WordPress Development for Your Business

PHP is at its peak of popularity as a web development language. WordPress is the most popular content management system known. Both of these are known for their simplicity, flexibility and scalability. Businesses find immense comfort in working with either PHP as a core development language, or with a CMS like WordPress that offers a user-friendly interface to work with. It is developed with PHP as a base and can be programmed and customized with this scripting language. Open source software have brought in a great deal of opportunities for customization and businesses all over the world find them very appealing. Here are a few benefits of PHP and WordPress development.

PHP is platform independent

PHP can be run on all the major operating system platforms like Windows, Linux and all Unix flavours as well as Mac OS. WordPress offers businesses with similar kind of flexibility. This enables businesses to use PHP and integrate newer apps into their existing IT infrastructure. There is no need to change too much to include a new web app.

It’s Free and Open Source

Both PHP and WordPress are open source. This means that they can be modified by viewing and editing the source code. This means that Businesses can ask a developer to include all the features that they require and the developer can easily tweak the code for you!

Support for all Major Web Servers

It supports all the major webservers available today. These include Apache, Microsoft IIS, Netscape, personal webserver, iPlanet server, etc. This flexibility is very appealing for businesses who plan changes, and for those who already have the infrastructure set up.

Support for a broad set of databases

It supports a broad set of databases such as MySQL, dBase, IBM DB2, InterBase, FrontBase, ODBC, PostgreSQL, SQLite, etc. This gives it the power to build large and extremely demanding websites that are run by large businesses.

Faster Development

It uses its own memory space and puts lesser load on the servers. It can hence power applications like eCommerce, CRM, CMS and Forums.

Secure

PHP is known for its security and its multiple layers prevent malicious attacks.

Proven history

History proves it all! PHP is one scripting language that powers millions of websites on the web. It has been used to build development frameworks and content management systems and a lot of other flexible development options.

WordPress and PHP are the most sought after web solutions! They are known to be scalable too. Today’s businesses are growing with a very fast rate and they expect their web solutions to scale too. That’s exactly what these two development platforms can offer businesses with!