Good Web Design Can Add a Personal Touch to Your Small Business Website

People who do web development and web design can certainly be considered the craftsman of websites, particularly when it comes to boosting the recognition of small business websites. Creation of the proper presentation of the business goals is necessary to draw customers and create new business. Essential web design best practices include development of an interesting opening page that draws potential customers and at the same time gives enough information regarding the business to make those customers want to move on to the next page and then the next, until they are immersed in that businesses site and happily spend their money and time at that effective site.

Good web design and web development have other crucial implications apart from the aesthetics and ease of use. Building an attractive and efficient website for a business is only part of the package however, as the site must be optimized for the major search engines in order for customers to find the site. Being able to instantly find that small business on the enormous World Wide Web is a challenge that many sites cannot master, so they end up struggling along with little recognition. If the customers can’t find your business, then you both lose.

Specializing in niche developing of websites puts emphasis on localized or perhaps state specific businesses and spotlights them for clientele who are interested in what your business site has to offer. Beyond drawing a customer base the elements of a successful website include an attractive, useful, interactive site that aids the potential customer in finding exactly what they are searching for quickly and accurately.

The web design of a well made site would typically include:

  • Content: information and substance of a site must be relevant to that specific site, targeting the public and directing them to points of interest offered by the site.
  • User friendly: It goes without saying that the site must be easily navigable while reliable as well as simple to find the info wanted.
  • Appearance: Appealing, professional, and attractive without appearing overly flashy draws customers to a professional site.
  • Visibility: The site must, first and foremost, be visible and easily found by the major search engines and other forms of advertising media.

Use of Java, Flash, and various forms of multimedia are becoming part of most web browsers and the aim is to make sites more available without the need to add on additional plug-ins before enjoying the site. Whether customers want the latest in web design with all the bells and whistles for a dynamic website or they are content with static pages with little content change and a simpler layout, effective web development is integral to a successful business venture on the internet.

Add Value to Your Web Projects With PHP Development

The internet continues to grow at a furious rate. More users are being added there on a daily basis and more information spread worldwide. More websites are reaching there which makes it a vast source of information from any domain of choice. Similarly, more websites today are turning dynamic than they ever did, and static ones now seem vastly outdated. In a way, websites are changing in nature and this is why PHP has become an essential piece of technology today. Being a server-side open source scripting language, it’s adding a great value to web development of varied scale.

Such is the popularity and effectiveness of PHP that more than 8 out of 10 websites on the internet use it as their server-side scripting language. This kind of domination is perhaps unique in the tech world and that’s why, it makes a lot of sense finding all those reasons that make it so much popular. First of all, you should know that PHP is easy to read and equally easy to understand which has made it a popular tool for web developers across the world. This kind of simplicity is not available with other programming languages around.

In addition, this programming language is not as complex as most others available around; it’s rather clean and organized making it immensely popular among pros and newcomers alike. More so, in terms of providing control over websites, PHP is simply far ahead than the rest in the domain. It gets one rid of intricate and longer scripts and rather lets one do the same functions using just a few lines of codes. Since it is open source in nature, editing remains an extremely simple and easy affairs for anyone. Above all, it’s 100% free and thus developers are not required to either buy licenses or invest in some costly software for a programming language.

Cost efficiency aside, it helps developers make powerful websites and contribute to the success of their clients’ vision. More so, unlike most other programming languages, it’s compatible with various languages and services and databases including HTML and CSS. More so, its ability to make web content highly dynamic makes it the most popular and viable option for web development projects of varied scale and size. More so, PHP has a big community on the internet and users facing any problem with it can take advantage from vast materials available online. No coding issues will ever trouble anyone as solutions will be immediate from the community.

In a way, businesses should look to hire only the best PHP development company to achieve their goals with ease. Using this programming language means neither you need to spend more nor have to face any problems with it as it’s an open source technology with a lot of references and guidelines to be accessed on the internet. One can learn this language, join its community or become a contributor to it. In overall, you can easily trust PHP for giving you superior web development results. You can trust it to get dynamic web pages and boost the overall performance of the website.

Importance of Browser Compatibility in Web Design

Though browser compatibility is an important part of successful web design, I found that most of the clients are ignorant of this fact. Throughout my career in web development I found very few client who mention this aspect in their requirement document. I shall not hold them solely responsible for this. I came across many colleagues (web programmers) in my tenure in the field of web design who also do not take proper care of this aspect.

Now I shall explain the browser compatibility issue from my experience. Hope you will enjoy the reading and it will be helpful for you in future.

What happened when a viewer opens a web page? He sends the request to open a particular web page by giving the URL (universal resource locator) in the form of “http://www” (http means hyper text transfer protocol and protocol means rules) to the server via a software application. This software application is called the ‘Browser’. Internet Explorer, Mozilla Firefox, Opera, Safari etc. are the examples of such browsers. The browser connects the server through the Internet gateway. We send the request to the modem through the computer’s IP number.

Modem sends the request to the ISP’s (Internet Service Provider) IP number and finally connects it to the Domain Name Server (DNS), the server which keeps the mapping of the IP and the Domains). After connecting the web page, ISP sends the contents of that web page to the requesting computer through the browser. Whatever may be the form of the info, it comes in the form of html (hypertext mark-up language) only and the browser converts this html to normal output what we understand. That is why html is called a client side scripting language. So, a visitor can open a web page using any of the well-known browsers he likes. The choice of the browser may vary according to the availability of the browser, using habit of the particular cluster of viewers etc.

Here lies the basic problem. Because each browser does not read the HTML code in the same fashion and you, being the site owner, do not have any control on which Internet browser will be used to view your site.

What may happen if a website is not built compatible to multiple browsers?

Non-compatibility to multiple browsers normally does not effect the functionalities of a website. Rather it mostly affects the design view of a site, which creates the first long lasting impression on a viewers mind. A website may be displayed perfectly in a particular version of IE, but may look much different in Fire fox and even in other versions of IE also. The whole thing depends on the level of complexity of the design. In case of simple designs, if some conventions like W3C validation and standard resolution of 1024 pixels X 768 pixels are followed during the development process, normally it does not create any problem. But in case of a complex design, lot of other things should be taken care of. Now, to the best of my ability I shall try to write down some suggestions for the site owners and the web designers. It is nothing new; but may act as a reminder during the development process.

My suggestions for the website owners: It is a common practice for a good web development company to make all the websites compatible to two major browsers, named Internet Explorer and Mozilla Firefox. Still I like to say a few words to the respectable site owners.

Don’t forget to mention this aspect in your work specifications document.

Set your target audience and try to anticipate their browsing habits. Suppose your target audience is the viewers of Western Europe and there, viewers prefer Safari to IE or Mozilla. Then you have tell your website designer to make it compatible to Safari and at least another one of global acceptance like IE and Mozilla. You may have your website compatible to more than two browsers at time. But it may cost you few bucks more.

My suggestion for the web developers: Even if your client doesn’t mention anything about the browser compatibility or is ignorant of the fact totally, it is your moral obligation to make it compatible to the most frequently used version of IE and Mozilla (IE 6.0 & Mozilla 3.0). If the client is specific about his choice of browsers then get relaxed. There are many tools available that will help you to make your Website compatible to multiple browsers. Alternatively you can download a version each of the browsers you need and test your Web site in each of them. It is important to know that most of the discrepancies you will find are because of the different ways the browsers handle erroneous code.

Always try to get the HTML coding of your website W3C validation by using validating tools.

Develop the web site of your client by setting your computer’s resolution to 1024 pixels x 768 pixels. This resolution is fairly common and should take care of almost all your visitors, including those using wide screen monitors and laptops.

It is a common practice for the web programmers to apply CSS (Cascading Style Sheet) for designing purposes. They develop many CSS classes that are applied to different HTML components. While creating a CSS class remember that a single CSS class may behave differently in different browsers. So you have to develop a CSS class in such a way, that in different browsers the HTML output looks alike and get it tested properly before implementation of the same.

Above all keep the design structure as simple as possible. It will help you to sort out the browser compatibility factor easily.