Web Site ROI & Project Delivery

Generating a return on investment (ROI) from your web site should be an easy affair. Gone are the days of a brochure based web site whereby the information published to the site becomes out of date over night.

To successfully achieve a ROI from your web site the planning phase of the project needs to meet the ongoing business requirements, increased sales targets and offline marketing requirements of your business. Being able to generate reports based on criteria that are identified as being important to the success of your business and web site will begin to demonstrate that the 24 hour online shop front is returning significant value.

Key reporting variables that is often used includes number of page visits, time of visits to the web site (after hours is a good online indicator), subscribers to your eNewsletter, sales leads, online sales (eCommerce), employment requests, number of changes to your web sites per month and so on. By combining these factors plus many more a business can begin to demonstrate web site ROI.

Gone also are the days where a web developer needs to be paid just to perform updates to the web site. By managing your web site instead of paying a web developer a business will increase the effectiveness of the site as well as reduce ongoing costs of running a web site. Web site publishing tools are prolific today however many fail to meet the ongoing business requirements of an organisation. Just being able to edit some areas of your web site will not generate a return on investment alone.

By following a well constructed plan, choosing a company that will aid you in understanding how to leverage the web and being diligent about the tools you purchase to manage your web site will generate a significant returns from your investment.

So many web development businesses find it acceptable to deliver a project over a series of months if at all! When choosing your web developer ensure references are checked and ask the referees the tough questions that may include; how long have other projects take? Did the web site meet your expectations? and finally; Are we purchasing a supported product or freeware or custom solution?

Most web developers cannot demonstrate successful project delivery cycles within 1 month of accepting a deposit; even fewer have a product strategy and virtually no local vendors support products with regular upgrades and feature enhancements. We hear the same stories over and over again.

Once choosing a vendor and deciding to create your interactive web site the next phase of the project is the planning and delivery cycle. This phase will determine the success of the project with communication with your vendor, emarketing best practice and leveraging search engine crawlers.

All business managers that are involved in the interactive web site project have a series of tasks that are essential to the success of a project. By planning the structure of the web page(s) including functional requirements drawn in, creating sitemaps and of course developing content maps that meet best practice sets clear expectations and guidelines. Web designers and developers will then be able to deliver to a set of instructions that will reduce delivery time, reduce the occurrence of unexpected issues and increase the effectiveness of the web site.

The planning phase also will determine search engine marketing results and emarketing effectiveness. Expert advice should be sought to maximise results.

Java Web Service Development – Enterprise Technologies

A web service is an application that exists in a distributed environment, such as the Internet and Intranet. Any web service is made available as reusable functionality through web standards like SOAP, WSDL, UDDI registries. This functionality can be used directly from a client application, aggregated with other services and information, mediated, or converted for presentation.

Migrating Java Studio Enterprise 8.1 to NetBeans 6.0:

The NetBeans Integrated development environment 6.0 provides the same UML Modeling, Developer Collaboration, Profiler, and Portlet Builder features that were offered in the Sun Java Studio Enterprise Integrated development environment 8.1. There are few steps with walk you through the steps to configure your Beans IDE 6.0 environment so that you can import your existing Sun Java Studio Enterprise 8.1 projects into this Beans.

Why Migrate?

Bean 6.0 improves your developer productivity through a smarter, faster editor, and the integration of all NetBeans developer tools into a single Integrated development environment. A number of familiar features from Java Studio Enterprise IDE 8.1 have been updated, like Java SE and EE programming, profiling, portlet building, UML support, and developer collaboration. Beans 6.0 also includes the following new features introduced since the Java Studio Enterprise 8.1 release:

o Ruby, JRuby, and Ruby on Rails support
o Highly acclaimed Swing GUI Builder
o Visual Web development through the Visual Web Pack
o Java Mobility (Java ME) support through the Mobility Pack
o Service Oriented Architecture (SOA) support through the Enterprise Pack
o C or C++ development through the C/C++ Pack
o Generic Language Framework

This IDE 6.0 provides developers with all the tools they need to create professional cross-platform desktop, enterprise, web and mobile applications.

Key Benefits

o A second set of eyes can help find a problem in your code
o Using Sun Developer Services is like hiring a team of senior software engineers who can juggle all kinds of tasks
o Get help with programming how to’s, coding best practices, and sanity checks
o Prove your value with Sun certifications – credentials recognized around the world
o It’s good to make sure you’re on the right track early

Web Masters

Who are these so-called webmasters? What exactly do they do? How do they contribute to the overall effectiveness and performance of a company website?

Who are they?

Generally speaking, Web Masters is a term devoted to a person or persons responsible for development and optimum maintenance of a website/s. The word itself usually gives a false impression of the mastery of only one skill [web maintenance]; but it’s actually a collaboration of several skills rolled into one. One can say that in the strictest sense of the word, a Web Master handles all technical aspects of a Web site.

In view of this, he or she must have several skills and important abilities to properly develop and manage corporate or e-commerce websites.

What exactly do they do?

Since Web Masters deal with technicalities of Web Sites, it is but natural that a person who considers himself a Web Master must have certain qualities in order to effectively and efficiently perform his duties in delivering high-quality/high performing sites.

Just like any profession, there are specializations and areas of expertise in this job. Even among their own circle, Web Masters generally have different job definition and job description for their own work. Functions also differ when it comes to scale of work done for the business:

A. Large scale website operation

Usually done by a ” Web Team” – tasked to provide overall site policies and implement:

o Organization of essential technical resources

o Running new Programs and Web content

o Brainstorm on Web design improvements

B. Small/ Medium scale website operation

Done by one or two Webmaster/s -tasked to:

o Create the Website

o Upload and run it

o Regularly update it according to needs, preferences or applicability in situation for whatever product/service the business is offering.

Any of the following jobs may also be considered performing the functions of a Web Master: Technical Communicator, Systems Administrator, Graphic & Media Design Specialist or an Application Programmer. All of which handles a variety of details pertaining to the development and maintenance of company Sites including: security, database integration and programming, design modifications, network and systems administration, maintenance of site maps, site promotion assistance, monitor error logs, report potential problems, check presentation and readability in various browsers on various platforms, verification of live links, provide first-level user support and even a certain degree of business management and customer feedback/assistance.

How to Spot a Good Web Master?

Certain qualities need to stand out if you want to find the right Web Master. Competent ones must have: [1] skills in HTML, CGI, JavaScript, Perl, and UNIX [2] savvy understanding of web technology [3] keen eye for detail [4] at least a year of full-time web development experience [5] impeccable communications skills [6] thoroughness [7] acquainted with W3C guidelines [8] exceptional intelligence and professionalism

Where to Find Professional Web Masters?

It is essential for you to have the right person/people for the most important website in the NET – your corporate website. Don’t settle for someone who has doubtful credentials. Web Masters need to be reliable, smart, and easily able to trouble shoot any problems encountered by your site.

Screening is an essential process when entertaining thoughts of hiring a Web Master or a Web Team. That is why majority of the currently progressive enterprise in diverse industries rely heavily in outsourcing firms Offshore consulting firms will readily and easily screen and provide you with a short list of highly qualified professionals able to meet the usual rigors of maintaining, developing and even outperforming other competitors in internet presence. Not to mention obtaining such quality service within your company budget.

In this information age, Web Masters are principal factors in the success of your corporate site. So take note of what’s above and hire only the best and the brightest in this business.