Web Masters

Who are these so-called webmasters? What exactly do they do? How do they contribute to the overall effectiveness and performance of a company website?

Who are they?

Generally speaking, Web Masters is a term devoted to a person or persons responsible for development and optimum maintenance of a website/s. The word itself usually gives a false impression of the mastery of only one skill [web maintenance]; but it’s actually a collaboration of several skills rolled into one. One can say that in the strictest sense of the word, a Web Master handles all technical aspects of a Web site.

In view of this, he or she must have several skills and important abilities to properly develop and manage corporate or e-commerce websites.

What exactly do they do?

Since Web Masters deal with technicalities of Web Sites, it is but natural that a person who considers himself a Web Master must have certain qualities in order to effectively and efficiently perform his duties in delivering high-quality/high performing sites.

Just like any profession, there are specializations and areas of expertise in this job. Even among their own circle, Web Masters generally have different job definition and job description for their own work. Functions also differ when it comes to scale of work done for the business:

A. Large scale website operation

Usually done by a ” Web Team” – tasked to provide overall site policies and implement:

o Organization of essential technical resources

o Running new Programs and Web content

o Brainstorm on Web design improvements

B. Small/ Medium scale website operation

Done by one or two Webmaster/s -tasked to:

o Create the Website

o Upload and run it

o Regularly update it according to needs, preferences or applicability in situation for whatever product/service the business is offering.

Any of the following jobs may also be considered performing the functions of a Web Master: Technical Communicator, Systems Administrator, Graphic & Media Design Specialist or an Application Programmer. All of which handles a variety of details pertaining to the development and maintenance of company Sites including: security, database integration and programming, design modifications, network and systems administration, maintenance of site maps, site promotion assistance, monitor error logs, report potential problems, check presentation and readability in various browsers on various platforms, verification of live links, provide first-level user support and even a certain degree of business management and customer feedback/assistance.

How to Spot a Good Web Master?

Certain qualities need to stand out if you want to find the right Web Master. Competent ones must have: [1] skills in HTML, CGI, JavaScript, Perl, and UNIX [2] savvy understanding of web technology [3] keen eye for detail [4] at least a year of full-time web development experience [5] impeccable communications skills [6] thoroughness [7] acquainted with W3C guidelines [8] exceptional intelligence and professionalism

Where to Find Professional Web Masters?

It is essential for you to have the right person/people for the most important website in the NET – your corporate website. Don’t settle for someone who has doubtful credentials. Web Masters need to be reliable, smart, and easily able to trouble shoot any problems encountered by your site.

Screening is an essential process when entertaining thoughts of hiring a Web Master or a Web Team. That is why majority of the currently progressive enterprise in diverse industries rely heavily in outsourcing firms Offshore consulting firms will readily and easily screen and provide you with a short list of highly qualified professionals able to meet the usual rigors of maintaining, developing and even outperforming other competitors in internet presence. Not to mention obtaining such quality service within your company budget.

In this information age, Web Masters are principal factors in the success of your corporate site. So take note of what’s above and hire only the best and the brightest in this business.

Web Designers and Developers

Websites have gained great importance in promoting a business or marketing a product. A good website helps your business to connect with prospective customers that leads to generating more sales revenues. Web designers and developers help to maximize your digital marketing strategy for your business. The visuals and the colors that are adopted in a website design helps to determine and influence the purchase decisions of consumers. The importance of visual dimension as offered by a website can’t be ignored as it is the most important factor for a web development process.
Different options are available for developing a user friendly and engaging website. Depending upon the security issues that are required to safeguard a website from unwanted emails and unwarranted access, CMS come handy in providing solutions to such problems. WordPress, Drupal and Joomla are some of the CMS that we frequently use in our development projects.

Rapid technological innovations with increase in internet and smart phones users have lead to demolition of geographical barriers to business. Now businesses including small ones that were previously concentrated to a small physical geographical area are spreading their marketing efforts on a much larger area. They are now able to target and make customers and consumers who live in far off cities or in other countries.

Basic layout and design of a website helps in providing a nice feel when viewed in different devices like mobile phones, I-pads or tablets. Responsive websites provide the audience an ease of reading and navigation. The audience is no longer required to re-size or scroll horizontally through the website. Internet traffic using mobile phones is rising exponentially each day. More and more people Google on their mobile phones to find the products and services.

Websites have gained priority for all scales of business. Ensuring the ranking of the websites on the first page of Google search or in other search engines like Bing or yahoo has come up as a great prospecting sales tool for businesses and services. Writing appealing content to help the website rank higher than other websites is one factor that all major search engines have acknowledged. Quick and fast load time, plagiarism free original content, nice designs and effects are some of the factors that all search engines account in order to display their search results related to a specific phrase of keywords.

Hiring a professional web design and development company is the first step that helps the organizations to start developing a website. One should look to have web development companies that have a team of dedicated and creative professionals who can provide best solutions to your business needs. Looking and evaluating support packages including web design, website development, dynamic design, website hosting, graphics design, logo design, corporate identity and brand management, E-Commerce solutions, PHP Shopping Cart Design and SEO is very crucial.

Having a website has its own advantages. A quality website helps in creating a brand identity, allows for sales prospecting, getting a wider reach of potential customers and many more. PHP is widely used for web development and web applications as it is the most significant open source platform for the design and development of interactive websites.

Revisiting the Benefits of PHP and WordPress Development for Your Business

PHP is at its peak of popularity as a web development language. WordPress is the most popular content management system known. Both of these are known for their simplicity, flexibility and scalability. Businesses find immense comfort in working with either PHP as a core development language, or with a CMS like WordPress that offers a user-friendly interface to work with. It is developed with PHP as a base and can be programmed and customized with this scripting language. Open source software have brought in a great deal of opportunities for customization and businesses all over the world find them very appealing. Here are a few benefits of PHP and WordPress development.

PHP is platform independent

PHP can be run on all the major operating system platforms like Windows, Linux and all Unix flavours as well as Mac OS. WordPress offers businesses with similar kind of flexibility. This enables businesses to use PHP and integrate newer apps into their existing IT infrastructure. There is no need to change too much to include a new web app.

It’s Free and Open Source

Both PHP and WordPress are open source. This means that they can be modified by viewing and editing the source code. This means that Businesses can ask a developer to include all the features that they require and the developer can easily tweak the code for you!

Support for all Major Web Servers

It supports all the major webservers available today. These include Apache, Microsoft IIS, Netscape, personal webserver, iPlanet server, etc. This flexibility is very appealing for businesses who plan changes, and for those who already have the infrastructure set up.

Support for a broad set of databases

It supports a broad set of databases such as MySQL, dBase, IBM DB2, InterBase, FrontBase, ODBC, PostgreSQL, SQLite, etc. This gives it the power to build large and extremely demanding websites that are run by large businesses.

Faster Development

It uses its own memory space and puts lesser load on the servers. It can hence power applications like eCommerce, CRM, CMS and Forums.

Secure

PHP is known for its security and its multiple layers prevent malicious attacks.

Proven history

History proves it all! PHP is one scripting language that powers millions of websites on the web. It has been used to build development frameworks and content management systems and a lot of other flexible development options.

WordPress and PHP are the most sought after web solutions! They are known to be scalable too. Today’s businesses are growing with a very fast rate and they expect their web solutions to scale too. That’s exactly what these two development platforms can offer businesses with!